One of the items I check when doing my Usability and Design Analysis is whether or not your site stays on topic. It’s a concept that is easier said than done. Even this site can be trying because I like to make posts that are not necessarily about usability or design. I keep them at least webmaster related, but the main emphasis is not always 100% clear. So what does make a good example?

The site Concert Tickets makes a good example. Looking at the home page you can quickly see that this site is nothing but selling concert tickets. I won’t go into details about the selling process for the site, but you can see how effectively it keeps you on track. The site also has plenty of room for advertisements. See any? No you don’t. Obviously the site owner wants to sell tickets, and not hope to make a cool nickel of a banner click.

Looking at a couple of deeper, more specific pages, The Eagles Tickets and The Dead Tickets, you can see the concept is not lost in keeping you tuned in. The layout is as you would expect after visiting the home page, another important factor, and it’s simply business as usual for this site. Here are the tickets, buy them here.

Concert Tickets is an easy to use site, easy to navigate, does not distract, and when a new visitor comes from a search to their home page it will most likely be perceived as exactly what they were looking for.