Occasionally, I offer free advice on forums where webmasters ask for feedback on there website. When doing so, myself or another experienced webmaster will suggest that the owner asking for the review should validate their code.
The common responses:
Target had to pay big dollars for a major usability issues on their website today, poor accessibility. The website, Target.com, was not friendly to visitors that are blind, and they became target #1 for National Federation of the Blind, (NFB).
It is our sincere hope that other businesses providing goods and services over the Internet will follow Target’s example and take affirmative steps to provide full access to their Web sites by blind consumers. NFB Press Release
According to the press release about this, Target.com has been working on the accessibility issue already, and continues to. I guess Target can now calculate not the ROI, but the ROSI, return on settlement, and then investment. They donate as much as three million weekly to charitable causes, so maybe they could just not donate a few weeks, and really give their site a punch.
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