Well, if you read my last post I hope you see the relation in this one, Suzanne Sells. This Suzanne Somers site is another online store using the basic concept of putting products for sale on the home page. I really am shocked when I find sites that either hide store products below the fold, or even worse, deep in a directory. This sites owner gets it, and they have all their best content right on the home page where it is easy to see.
One thing this online store did a little better than the furniture store I posted about, is their call to action. Though the furniture store had the price and picture for every product they sold, it lacked call to action terms. On the Suzanne site, each item had clearly defined a space for the price. They gave each price the call to action term “Buy Now”, and made it link to the product. Telling visitors what to do, or how to do it, is an essential requirement for building a website. Your not being bossy or rude, you are simply leading them to something they already may want to do.