Maybe it’s just me, but when I review websites I find I always seem to have a soft spot for websites with smiling faces. Last week I was asked to check out this Denver photo booth rentals website, and the first thing that catches my eye is the smiling faces. Maybe it’s the; see someone else smile, I smile factor. Regardless of why, this site nailed the essence of what they are trying to sell with smiling pictures.

It’s Not Really About the Booth

The website rents photo booths. Is that what they are really selling though? If you go to their home page, Denver Photo Booth Rentals, you will find 12 pictures, and only one of them is the actually photo booth.To sell their service they use not the booth itself, but the power of smiling faces. What they are really selling is happy memories, and their booth is the means to deliver that.

You can have this, if you rent the booth.

Smiling Credibility

In some ways a smiling face can even offer credibility to your website. Imagine this photo booth site with no pictures of people. I would think either boring, and I may possibly even question if people even rent the thing. It’s why pro bloggers often have pictures of themselves on their home page (I guess I should work on that for this site), and why it’s nearly impossible to find a major ecommerce site to not have people on it.

Imagine looking at a Toys-R-Us catalog that just showed the toys, and didn’t include any pictures of kids happily playing with those toys. Imagine getting a Macy catalog, and seeing only pictures of purses with no people holding them. It doesn’t happen. You almost have to include a picture of someone happily using your product or service.

Over a year ago I wrote a post about a my experience visiting 1,000 blogs. Pictures played a major roll, and here is the post: Forcing Eyes Into Content.

This post is a sponsored segment on BWI

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