Hopefully, many of you with a website have at least a few primary goals set for it. You may be trying to sell a product, get subscribers, educate, and the list goes on. Do you have goals set for those goals though? If you want to improve your website, having performance goals for your primary goals is a required step.
Performance in Action
Having a performance goal is a little more than, I want one sale out of every 100 visitors. Though that does make a good performance goal to have, you can really get a lot more detailed. Let’s say you are trying to sell something. Do you know how long it takes a visitor to place an order? A performance goal in this case could be to reduce the time it takes to make an order.
Some potential items to set performance goals for:
- Time it takes to complete a form
- Time it takes to complete a sale
- The number of mouse clicks required to complete a form or sale
- How many clicks it takes to navigate to a popular product or article
- Response time for visitor email or live chat help
- Time it takes for a web page to load
- Time it takes to find archived content
Having performance goals for your primary website goals will help you identify possible user difficulties, and more importantly, increase the chance that your visitors will complete those primary goals.
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For every performance hardwork is need. Here too its needed. Thanks.
Setting performance goals for any type of business especially when doing seo or any type of optimization is a must for a sucessufl business owner. Great publication. Improving your website with seo companys is also a very good way to get a better grasp on your goals.
This is very important. I am not to the level where I need this yet. But it is always in the back of mind. I an still working on narrowing what my niche will be down. Right now it is all so random.
Very usefull post. I didn’t think you have to be THIS specific when it comes to the strategy.
I agree with your points performance measurement does matter a lot for your website. If you are unknown about the fact that what all is going on on your website and what all you can do in order to improve it that it is going to be a complete waste of time in waiting for results to com as you have to do efforts in order to gain results.