Paper and Credibility

I found a rather long winded article about Webmaster Journal today that reminded me of a method to increase your sites credibility without doing one thing to it. Get your site in print. Webmaster Journal’s Article in Full.

Getting your site in a newspaper or magazine is a great way to get two things, publicity and credibility. I know first had about it. I have a road rage site that has been mentioned in several newspaper articles, and everytime, the traffic is great. It’s great because, depending on the newspaper writing about the site, can simply send lots of people your way. The other reason it’s great is because the traffic is of high quality. Interested parties visiting your site based on a trusted public referral. How great is that? Get an article written about you in a popular magazine, and it could mean instant success.

Take the time to check out Webmaster Journal’s article. As I said before, it is a little long winded, but it has a lot of information on the “How To” of getting your site in print. There is one thing I think they forgot, paid editorials. If you read the paper today, you may not be aware of it, but you most like read one. Depending on the source, seeing things in print has an overwhelming trust factor.