Now That is Orange

Looking to get your visitors attention? Use some color. Red it this years marketing color, but orange is still hot as well. Check out Phuket.

PhuketVogue has a screaming background, it’s all orange. Seem a little bright to you? It’s actually a natural fit. The best way to pick out colors when selecting a theme is to use either surrounding colors on a color wheel or opposites. What’s oppisite of their blue logo? Orange. Plenty of studies over the years have shown bright colors like orange and red get a readers attention. It also increases their “Yes” factor. When I say the Yes Factor, I am referring to what makes a visitor agree with the content, or increase interest.

PhuketVogue is a travel information site for Phuket Thailand. It’s geared to  help visitors find and reserve hotel spots, PHuket Hotels. They use the orange to capture your attention, and get you heated to make your decision now. When you visit their hotel page, you can see that even the form is highlighted in orange. Using bright colors is a great way to show emphasis, and improve conversions.

Don’t have a color chart handy? Here is a post I wrote a while back to help you decide on a color theme. Choice in Colors