titleKeywords here: title and keyword. Yes…I know it’s been about a year or more since my last post. Insanely busy building site after site, and supporting tons of other sites. I love posting though, so here is a quick one.

Don’t let your title fail you

So if you are reading this post based on title, I’m betting you can guess what it is all about. Make sure your title says a little about your content so that the random reader will get it. One of my clients asked me to post some content on Digg for them today, but as I was about to type in some keywords for it, I stopped. The title and sub-head/description  just equaled fail. They offered no insight to the article, and I thought why would one even click on it. They wouldn’t.

Writing a new blog post today, email, forum post, or whatever? Think about that title. It’s something web surfers actually read.

  16 Responses to “No Keyword in Your Title: Fail”

  1. Your right that is a complete fail! I have always wondered why more people haven’t picked up an that tip. By the way I really like the new site revamp.

  2. You are exactly right about titles! Amazing how many people still don’t get it! They think that their randomly named site with equally random post and page titles will generate traffic magically I guess! It boils down to the fact that people aren’t looking for “you” they probably don’t even know “you” but they are looking for the info or product that “you” offer so make sure they can find it! (I don’t really mean YOU but a hypothetical “you” as in every person who builds a website)

  3. Keywords are very important and needs to be integrated in any title. Lets just think of it as a door to your website, so keyword will be the passage way in which people can use to go to your site.

  4. Yes, keywords are still very important while building SEO-friendly website, but are not so as they used to be. And one more thing- adding more than a dozen or so keywords makes boots angry :) Ksi??ki Afryka (Poland)

  5. I just have to be sarcastic, cold and generally a bully. When people say they sent a app for a job i immediatly say they will fail.

  6. Well, I was hoping you’d share a particular strategy to get clickable titles, such as whether it should answer a particular question or ask a question or some such thing.

  7. @Adeline: I totally agree with you, but I guess the author of this post really meant that we have to put a title that best describes the post and not just because we want to promote a keyword.

  8. Very interesting .. this happens all the time to a lot of sites.

  9. Have to agree with you here. Had a client that dropped off page one because of this. When he finally listened to me, and added his keyword back in, he popped back to number 1.

  10. To add to my recent comment; keywords is essential to every title… It’s always a must to include the proper keyword when you are writing your title.

  11. I know the maximum meta description length is 152 characters for most search engines, What is the maximum suggested title length?

    Regards,
    Chris

  12. This is one trick I am surprised more people have not caught on to this.

  13. This is something that really cannot happen when developing and coding a website. Meta tags and titles play a very big part for SEO.

  14. If title of the post is not clear then its of no use in SEO , We must use good titles and meta tags for ranking our site good

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