If you missed my three part post about parallel design, it basically reviewed the advantage of testing multiple layouts at the same time for a website. Well the same can go for landing pages, and in fact, is probably more important to do with landing pages. Landing pages do a couple of things, they offer information (reference landing page), and can be made to persuade a visitor to complete a transaction (transactional landing page). Most of the time they are transactional landing pages, and this is what this poll is about.

The advantage of creating parallel landing pages is that it saves money and time. Having two or more landing pages makes it a lot easier in finding out what is working, and what is not. Finding these answers quickly can be very important when marketing dollars are being spent.

Here is the poll: Do you have more than one landing page to sell a certain product or service?

Archive of Previous Polls

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