In the world of SEO many are trying to improve their search engine rankings, and many are buying links to do it. In the process, quality of the link sellers content often decreases if done poorly. The reason is not necessarily that the linking content is poor though. The reason it becomes poor is because the visitor is taken to a page they didn’t expect. Focus on the keyword is so high that the thought of the visitor is lost.

Here is an example. If I were to link to my road rage site, MonkeyMeter.com, and made the words “Road Rage” the link, the visitor may or may not find what they were looking for. There are many things one could be looking for in regards to road rage like, statistics, safety tips, or maybe videos. MonkeyMeter.com is about rating your road rage, and though you can find those other items on the site it is not what the home page is about. So using the phrase road rage, though a good initial idea, is probably a poor choice.

Now, what if I match the link using the page title to where I am linking? “Do you hate tailgaters? Rate your road rage”. I think you would know exactly what to expect, and when you land on the page you will see the primary content/form dead center as the main content.

You can’t always link they way you want though, for instance, when it is in context. This is when you can put the title tag to work. The title tag creates a small pop up text when hovering over the link. Using the link example above you will see the pop up text will say “Rate your road rage”. To include the title just use this as an example: <a title=”Rate your road rage” href=”http://www.monkeymeter.com”>Rate your road rage”</a>. When making a graphic link, use the graphics alternate text to display the pop up text content, and not the title tag in the link. The graphic alt text will override the title in the link.

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