Another Google Analytics post, but this one is to announce a cool new feature that Google added. Located right underneath the Dashboard on your analytics report you will now find, Intelligence Alerts. Easily watch, and optionally get emailed if your important target numbers or goals are not performing as planned.
Like custom reports you can create your own alerts, but Google has already made several of them for you to copy into your own reports.
Templates that Google has already created:
- Total visits decreases by more than 50.0%
- Unique visitors decreases by more than 50.0%
- Total page views decreases by more than 50.0%
- Average bounce rate increases by more than 50.0%
- Average time on site decreases by more than 50.0%
- Percent new visitors decreases by more than 50.0%
- Goal conversion rate decreases by more than 50.0%
The alerts can be adjusted by sensitivity, and display in a bar graph below your regular line graph.
I haven’t had enough time to really give it a try yet, but I see one immediate advantage. It can help you stay focused on site goals. An example of this would be setting your goal conversion rate for an alert. If it goes below the ratio you determine it will send you an email. Hey! Time to wake up! You are not converting this week! Not sure if they are actually allowing custom messages yet though.
Doing some quick testing of the alerts I found you can customize the alerts pretty aggressively. Having it email you the alert is also an option.
This will make it tough for other analytics software companies to compete with. Simply hardcore, powerful analytics, and at that wonderful price of free ninety free!
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That’s a great little feature, I love the way Google constantly improves its services to offer things that people REALLY want.
I’m not sure I get enough traffic at the moment to warrant using this, but I imagine that with higher numbers you’d probably expect more consistent stats, so this could be very useful indeed. Team it with an Android phone and you’ve got the perfect portable warning system!
Hi Lego,
If you don’t get a lot of traffic you could still use the feature. It allows you to identify changes over a day, week, or month. I would set it to something that most closely matches how often you make changes to the site.
It’s true, traffic volume isn’t something that makes using this feature pointless. Quite the opposite, I don’t have a spectacular number of daily visitors, and this little feature still makes a great tool to monitor changes that I introduce to my website.
Very true, and a common misconception is that data from 100 visitors hardly relates to 10,000 visitors. If those 100 visitors are real and not all from one source like Stumbleupon, they will likely reveal how the next 9,900 will behave as well.