Back in March I started a poll asking if you expect the logo to link to the home page. Current results say 93% of you say yes. The reason I started it was because I had a client that was not linking their logo. I told them it’s a good idea, we did it, and now it’s a month later. Here are the results.

The Results

• Bounce Rate: Up 0.92%
• Pages Per Visit: Up 6.8%
• Time on Site: Up 36.33%

Though I was expecting a decrease in the bounce rate, the slight increase was not much to worry about. Appearance in the sites layout did not change at all. We simply made the logo link to the home page. The numbers I did like seeing were the number of pages per visit and the time on site, both went up. Page views went from 5.5 to nearly 6 per visitor, and that slight increase made a dramatic change in time on site. All because of a now linking logo.

Another Factor?

I don’t think so. This now linking logo was the first and only change done on this site in more than a year. It was also the first significant change in site stats that it had in a while. Trend lines were leading a longterm, non-eventful path back to zero. The previous month showed negative numbers for pages per visit and time on site.

Final Check

The last thing I checked for to see if the home page was getting seen more by the average visitor compared to previous months. Previous months showed 16% of all visitors went to the home more than once per session. Now, with the logo linking back home, that number has increased to 27%.

Note to self…link your logo home!

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