Any golfers out there? What’s your handicap? I was looking for more ways today on making new visitors break the one minute barrier, and found this golf stats site that uses the a demo to lure the new visitor into a site.
Remove Fear, Improve Knowledge
Getting a website to perform the way you want takes a little bit of basic Sales 101 training. To get someone to join your site or buy something, it takes several factors, and fear and knowledge are two of those. In the case of Fore Score Golf Stats, they took this into account, and offered a demo page to encourage new visitors to join. In this case, the fear is not knowing if this is the right service the visitor is looking for, and the knowledge is the great features the service offers that the visitor may not be aware of.
Target Audience Will Join
If done right, like I think Fore Score Golf Stats Demo has done, the target audience will join. The home page clearly directs the new visitor to the demo page which will increase the chance of getting the new visitor to break the one minute barrier, and it will quickly educate them about the service. If the visitor falls in their target audience, they will not just create an account, but use the site on a regular basis.
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