I hate writing about SEO, because it isn’t really my speciality. I am compentent at it, just not an expert. One thing that kills me though is when a site misses out on a chance for some easy SEO, and make a usability error at the same time.
Check out this Toronto Immigration Lawyer site. It has a wonderful looking layout, but the left menu items are all images. They have actually been caught in a triple play. They have made the usability error of using an image where text could have been used, they have not included an alt tag description for the images, and they have lost out on an opportunity to improve their sites keyword value. Try searching for one of their menu items, and include Canada as a keyword. Survey says, not in the top 100 search results using Google. I tried all of their menu items, and it failed for all with exception to the first one, Family Sponsorhsip.
I can only imagine if they are offering those services they would love their site to come up in the results. Images can make a site look great, but know when to use them. As a replacement for text? No way!
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