How Green are Your Affiliations and What Does It Reflect

Doing a little digging around on McAfee’s website today, I came across a pretty cool feature they have for website owners. It can also be used by anyone if you simply curious of how safe a website is.

The service is McAfee’s SiteAdvisor. The service basically reports if the site analyzed has any known problems or complaints. It shows how many times a site has been reported for spam, if it has adware, if it has popups, and items of that nature. What I really found interesting though, was it Green Affiliation report.

Green Affiliation

The Green Affiliation report made by McAfee shows what safe sites that the site tested links to. See Best Web Image’s report. It doesn’t show all sites, but it does give you a pretty good quick analysis.

I found this report interesting because in a way, it really reflects a website. What did I get out of this in regards to BestWebImage.com? I’m not referencing other usability or design sources enough. I tried this for a few other websites that I have, and they had much better “reflections”.

Improving My Affiliation to Reduce the Bounce

Finding this site, and seeing this reflection of BWI turns out to be fantastic timing for me. One of the primary objectives I have for BWI this month is to reduce the bounce rate. By adding more resources I could improve how new readers engage with this site, and reduce the bounce at the same time.