Half Way to a Sale

This is a quick little post is about putting your call to action to work. Visiting this online background check site, www.comprehensivebackgroundcheck.info, where you can screen someone, you can see an excellent example of how a call to action can do half of your work when trying to make a sale online.

The home page has a ton of content on it, giving reasons why to use the service, and it’s quality of results. It’s almost pointless though, because their call to action is so effective. On the top right of their home page they have to obvious reason to be there, their form. No mention of costs, or even a mention of “order now”. Just put in the information, and they give you a taster of what they have to offer. Here to do a search on someone? Here is the search form.

Targeted, Encouraged, and with a Little Luck, Sale!

Targeted

This background check site has totally nailed the method on converting. Guessing most of their traffic comes from search engines with visitors searching for this type of service, the site owners know why a visitor is on their site. To get information about someone.

Encouraged

Their form, the one shown here, is as simple as they come, and it needs to be. Little work by a visitor equals little thinking. Too much thinking, and a visitor may put on the brakes.

They make the form bold, obvious, and high up on the page so even new visitors quickly know what to do on this site, search. You can’t encourage a visitor much more than that.

The Sale

Results say what? This is the money making recipe here. They give the visitor partial results, and they do it without asking for any information from the visitor. Want to see more? Pay please. It’s like giving a little boy, or me, just one cookie from a plate full of them.

If they had made the form ask for more information from the user making the search, odds are good very few sales would occur, and it would be like putting a cap on the top of your sale funnel.

One of the first steps in make a sale is to understand how a visitor would want or need information. If it’s not obvious, create it.