freedo (9)
Gurgaon Property (8)
Fatmagülün Suç... (7)
Fusion Splicer (7)
Sanalika hileleri (7)
Good Luck Bing! Search Engine Giants Will Be a Thing of the Past
By Robert Campbell on Thursday, December 24th, 2009
Previous: Top Ten Blog Posts for 2009 on BWI
Next: Popular Posts and Pages on BWI for December 2009
Back in April I wrote a how to for heading tags. You should know how to do this, yet at the same time, I think that within just a few years it will be pointless. I also think so will using a search engine that indexes the entire internet. There are three reasons I say this. One is due to the lack of technology, one is due to new technology, and the final blow is due to old technology. Did I mention money? Well I guess there is four.
Lack of Technology
The first reason I believe lack of technology will kill search engine giants and structured data, is because not all websites are built the same. A site could have the greatest information about a subject, but it just doesn’t rank well. Why? Because the developer may have been a novice, and was not aware of any of the techniques or technologies they could have used to improve their search engine optimization.
New Technology
Websites are changing. They are becoming more cool and interactive. Amazing things can be done with Flash and CSS, and a number of other platforms. A problem for search engines? You bet! Even the king, Google, is still having a hard time with Flash websites. Structured data is not in its expected format. These high-tech websites must then develop their own search engines to support their visitors. Have a blog? It most likely has its own search engine.
Another issue is the Web 2.0 thing. Almost every popular site requires some sort of login, and many of them don’t share that logged in information with search engines. Think Facebook will out pace Google in search? It could. Maybe not in 2010, but possibly by 2011.
Old Technology and Money!
The final blow to the modern search engine? It will be old technology and money. Here is how I see the web in the near future. There will always be our own domains available if we want, but they will be viewed as the weeds next to the highways. Not streets leading to the highways, but weeds. Big money will fight for domination, creating more super power web companies like Facebook, Amazon, or eBay. Watch Amazon!
If you were a super power internet company like Facebook, would you be OK with losing visitors to Google or Bing simply because they wanted to search? No. Especially, if these companies can produce relatively high quality results using older search technology, or even more beneficial to themselves, manipulated search results.
The battle is not between Bing and Google. It will be between super web companies like Facebook, Amanzon, and 1,000+ so ons vs. Bing and Google. The days of the giant search engines are numbered.
Like this post? Get usability and design tips delivered by email straight to you. Full feed articles are delivered, and are managed by Google's Feedburner service.
Just Posted! Variable Email Form with Mailto
Related
Category: Usability & Design Tags: amazon, bing, Facebook, Google, heading tags, technology
Great site, just discovered it, I’ll be returning for more great advice. Merry Christmas!! God bless.
yup, make it till the end, goodluck BING
it’s more like good luck Google
bing looks like great, but i hope bing can be giant serach engine, good luck bing….
yup I agree with you. maybe I need to use bing or yahoo
I don’t get why everyone is talking about Bing or Yahoo here, Google is not one of the “Search Engine Giants”?
google is the giant search engine but google too difficult to understand, yahoo and bing more easy than google, i think because of that many blogger talk about bing and yahoo, just my 2 cent dude
i dunno, looks like google is playing catchup to Twitter and Bing.
Bing has a better interface but they just don’t know how to crawl websites.
I suppose only time will tell but I do hope that Bing improves their search and gains a bigger share of the search market, because that will force Google to step up their game and improve. I do believe though that as we go further into the future there will definitely be less and less usage of the search engines as people become more internet savvy.
Till then,
Jean
i agree with you dude
Thanks
-Jean
i think BING and Google will still be relevant as search is still the big money maker on the web. But I do agree that it will radically change as mobile and social networks continue to increase.
Do not sell Google short, Google can indeed search through Flash and read whatever text that is found in it. At least if said text is not embedded in an image or video as of July 2008. Who can say one way or the other that they will not be able to jump the last hurdle using some sort of OCR technique?
If Google, the present King of search, cannot search for/through it then I am not seeing any of the other companies magically developing the ability without adding something that enables them to do so thus enabling Google to do so. Which leaves logging in the only inhibitor?
I think partnerships with Search Engines to be more likely, why re-invent the wheel when you can clearly outsource it cheaply or for free?