Going Bold

I ran across a site yesterday that really went for the Gold, Red, or I guess it was just Bold. In an effort to basically scream at you to buy their product every emphasis technique was used. Font size emphasis, color changes, using bold, and change in font type were all used. My eyes had no idea where to go.

When emphasizing something important you should limit it to just a word, or a very short phrase. Highlighting an entire paragraph in red has little effect besides slowing down reading process. Visitors typically show up at a website for one or two reasons. To find information about something, or to buy something. If you are slowing them down with unnecessary reading, then your not doing anyone a favor.