Something I often say, “If you don’t have a business plan for your website, you don’t have a website.” Something I have been saying all of 2010, “Make your site do something.”

Yesterday one of my coworkers sent me a link to a comic titled “How a Web Design Goes Straight to Hell“. I’m sure many of you have seen it, but if not, it’s about how a site owner hires a webmaster to redesign their site. The webmaster does a great job, the client loves it, but then pecks away at it, slowly turning it into a Frankenstein of a website, just the way it looked when it started.

boyd

Looking at the shot above though, if the objective of the website was to get visitors to call, it might actually be a success.

My oldest client, one that I have had since 1996, has a similar site to the screenshot above. Every few years they bring me on to redo their site, and make it look more modern. I do, they love it, and just like the comic, they slowly have me replace chunk after chunk until it’s nearly identical to the original site. What’s going on?

Their reasoning at first appears hidden to me, but after the numbers start rolling in it all becomes very clear. They have a plan, they know what they want the site to do, and it does it, really well.

Though the site I have built for them lacks visual appeal it makes up for by being well designed to meet its business purpose. It’s one of my busiest sites that I manage, one with the lowest bounce rate, and a site that gets email subscribers faster than any site I manage. How they do it? It’s all about the plan, and staying focused on making the website do something.

  146 Responses to “Focus Wins Over Pretty Design”

  1. This was really pretty design. I like this sites because its design looks cool.

  2. This is nice information about website designing and its tools.Now days there are tons of tools and resources are avail on internet for Web designers.Most of the tools and resources are confusing and hard to use.

  3. Interesting information. Your news is very useful.

  4. I’m want to leave the other part in so it can finish healing! He gave me 60 days but I want to let it stay in longer just to be safe! Im going to the beach and I want a pretty dangle one! Can I just unscrew the balls and put the other ones on???? PLEASE HELP!!!!!!!!!!!!!!!!!!!!!!

  5. woahhh! Nice

  6. It is amazing how well that site does but I guess it give people what they want and easily.

  7. “If you don’t have a business plan for your website, you don’t have a website.”

    Just another way of saying, “Failing to plan is planning to fail…”

  8. That site should win an award for truly tacky & tasteless! Outstanding

  9. There are so many designing tools available on internet but i think Photoshop new version CS5 is best for designing.

  10. I read information from this news and i must say: this is very interesting.

  11. With the growth of the Internet and the possibilities for increased revenue for existing businesses and opportunities to start home based businesses for business opportunity seekers, more and more individuals and businesses are looking to develop an online presence.

  12. What is your goal in life- if you ask “why?” enough, you end up with people want to be happy.

  13. well said Robert.

  14. My oldest client, one that I have had since 1996, has a similar site to the screenshot above. Every few years they bring me on to redo their site, and make it look more modern. I do, they love it, and just like the comic, they slowly have me replace chunk after chunk until it’s nearly identical to the original site. What’s going on?

  15. i want this pretty design :P

  16. On your website i can find very nice information. Your blog is very useful for webmasters.

  17. I have no more words to describe this nice post. Thanks have this sweet collection.

  18. I thought that your collection are very good. All designs are looking beautiful one.

  19. Nice post. Thanks for it. You should public more information like this.

  20. hey yes quality is must not a bulky work. if we do little but doing best then its gud for us and our company.

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