Something I often say, “If you don’t have a business plan for your website, you don’t have a website.” Something I have been saying all of 2010, “Make your site do something.”

Yesterday one of my coworkers sent me a link to a comic titled “How a Web Design Goes Straight to Hell“. I’m sure many of you have seen it, but if not, it’s about how a site owner hires a webmaster to redesign their site. The webmaster does a great job, the client loves it, but then pecks away at it, slowly turning it into a Frankenstein of a website, just the way it looked when it started.

boyd

Looking at the shot above though, if the objective of the website was to get visitors to call, it might actually be a success.

My oldest client, one that I have had since 1996, has a similar site to the screenshot above. Every few years they bring me on to redo their site, and make it look more modern. I do, they love it, and just like the comic, they slowly have me replace chunk after chunk until it’s nearly identical to the original site. What’s going on?

Their reasoning at first appears hidden to me, but after the numbers start rolling in it all becomes very clear. They have a plan, they know what they want the site to do, and it does it, really well.

Though the site I have built for them lacks visual appeal it makes up for by being well designed to meet its business purpose. It’s one of my busiest sites that I manage, one with the lowest bounce rate, and a site that gets email subscribers faster than any site I manage. How they do it? It’s all about the plan, and staying focused on making the website do something.

  126 Responses to “Focus Wins Over Pretty Design”

  1. whenever u think to make the website, always prepare the plan for it i mean which market u want to target..website should be reflect your services in very effective manner..

  2. your site has very nice design. i like it. now i am thinking to redesign my website.

  3. Design Should be according to your business..
    design reflect your business like corporate looks
    and their are some good design should be their..

    We will check this it would be really great

  4. You must have used Adobe Photoshop CS2, CS3 and CS4, but now Photoshop’s new version Adobe Photoshop CS5 have outdone all those tools rich

  5. You must have used Adobe Photoshop CS2, CS3 and CS4, but now Photoshop’s new version Adobe Photoshop CS5 have outdone all those tools rich 1

  6. You must have used Adobe Photoshop CS2, CS3 and CS4, but now Photoshop’s new version Adobe Photoshop CS5 have outdone all those tools rich 4of curese

  7. Really awesome design. Great website, it has a cool design and a call to action. Good job done..

  8. I like the simple and clean web design…

  9. They have a plan, they know what they want the site to do, and it does it, really well.

  10. It is a good design with a ultimate look.

  11. Really very nice post. This go around instead of just building it I wire framed it. This was able to help me visualize it before putting it into motion. It has helped me avoid many flaws in my original concept, and saved me a lot of time.Keep updating like that..

  12. ?ts a very good website

  13. Well said and nice topic indeed. Its the website design that really sets the ball rolling, if the design is good. No doubt, website look serves as a first impression and this can really make your sales/business reach great heights.

  14. Really i like your post.I’m trying to redecorate my room and move some furniture around, but i don’t have enough money to buy a new full set. So i was wondering if anyone could send me some links of pictures or anything that could possibly give me ideas.

  15. I am still amazed at how this brings back such good returns. It goes to show fancy doesn’t always mean best.

  16. Bestwebimage.com really good blog. I like it. Cool design and article)))

  17. You can find more sites like this above. It is fun to watch.

  18. This example was probably done in Photoshop which is a computer program for making 2d art in the computer. you can get it at the site bellow, but only for thirty day trial (It is illegal but there are ways to download for free and for life…)there are tutorials on deviantart.com and allot of other places to help you learn. Hope you have fun.

  19. I’m now getting up to make some toast!

    ps. thanks for the post

  20. Hmmm interesting. You should public more information like it.

 Leave a Reply

(required)

(required)

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>