So on my last post I wrote about the value of defining your site, and if you don’t you could be wasting your time and the money marketing it. So what makes a good example?
Key Elements
There is an endless list, but I recently came across a site that really slam dunks it, Home Information Packs. If you open the thumbnail I have included of the site, you can see the key elements that they included to define it. They have included: their logo, a tag line, a brief introduction, and a mission statement that helps give reasoning why you should use their service. It’s all very clear who they are, what they do, and why you should use them.
Don’t Forget the Other Pages
Now don’t forget the who and what you are on the rest of your site though. Digging around a little more on this Hip Consultant site I notice a little slipping when visiting their blog. If you compare an inner page on their main site, Commercial EPC, you will noticed the tag line is still there, but if you visit their blog, UK Property Blog, site definition is nearly lost. Don’t skip out out your blog, it could be one of the greatest marketing tools you may have. Inner pages are also often the pages that draw your visitors into your site through search engines. Clearly define your site, and avoid that targeted bounce.
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Hi Robert,
What about the homepage for blog? Is this key elements can be applied?
Totally can be applied, and should. My site is a blog, and you have my logo/title, tag line, and above the first post a brief introduction. I wrote the code to insert the intro boxes for this home page, and a intro for my categories, but this new WordPress 2.7 beta has a new feature. It’s a sticky feature, where you can assign a post to stay as your intro message on your home page.
Here is another reason it should be applied to blogs. There are about a million blogs out there that are simply spam. They capture other authors content (this post has already been copied by some of those turkeys), and then try to make their blog look real with stolen content. A common signature of these spammer blogs is they are lazy. They upload a layout/theme, give the blog some keyword rich title, and then they are done. Blog with just a title? Looking like spam to me.