When selling products online there are several challenges in store for you, but the two big ones are number of visitors, and percentage of sales per visitor. Though we can not have absolute control of either, we can influence them. We can buy traffic, and we can work on our site design to improve the number of sales made per 100 or 1,000 visitors. Often, improving site performance is the most economical.
When trying to sell a product on line the visitor often needs to be lead by the hand to the final conclusion. All barriers must be removed, and the simpler the better. I was recently asked to take a look at this Satellite Internet site. Right on the home page they had a big “Order Now” button which I thought was an excellent start. When clicking on it though, I found the classic dead end by confusion order page. The page offered a complete breakdown of different services, but the buy now buttons were gone. All that is left are some “Read More” buttons that lead you to another order now page for that particular package.
On the net, this is a dead end. Though there was a way to complete the order, the natural method was confused, and improperly worded. “Order Now” does not lead to “Read More”, it should lead to “Enter Payment Information”.
The easy quick fix? Change those “Read More” buttons to “Order Now!”
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Your customers don`t like to read, thats for sure. Make a purchase process as simpler as possible.