Content is Crap – Bells and Whistles are Everything

By Robert Campbell on Wednesday, April 28th, 2010 Print This Post
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Content is crap, and bells and whistles are everything.

Thinking more and more about how people use the web, and how reading (more than a couple of sentences) has simply become a thing of the past. I wonder how valuable content really is unless it’s simply screaming look at me!

Take this half a million dollar hunk of clay for example. It’s a monument at the Cesar Chavez Park in the city of San Jose, CA.

Before…dirt. After…fancy looking dirt that is just screaming “Buy Me”. I personally don’t feel it was worth a half a million dollars, but look what a little extra flair can do.

The same principals go for online. If you don’t at least have a picture to explain something, your visitors are moving on.

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16 Comments on “Content is Crap – Bells and Whistles are Everything”

  1. CNA Training says:

    This clay model is a sign of great artistic work.I think the construction should be difficult.

  2. Half a million bucks…. you have to be kidding that is obscene amount money for what is just simply a lump of clay!

    BUt maybe if it took 20 years to make but seriously

    But back to going online, an image is the key it makes posts look interesting an draws attention to the post.

    Danny

  3. That’s crazy, is that really worth 500,000 dollars? lol I’ll just take a Bentley instead.

  4. used tires says:

    I’ve never been able to understand that type of ‘art’. Sometimes I think it’s just a way of rich geezers to show they can ‘see’ something in that ‘art’ that mere mortals can’t. It’s worth about $50 in my book, or whatever that much clay would cost.

    I think content is still key as that’s what keeps people coming back for the long haul. Flash and glitter can only catch initial attention.

    Till then,

    Jean

  5. I liked the model and really appreciable.

  6. duzmecelik says:

    This clay model is a sign of great artistic work ;)

  7. I think content is still key as that’s what keeps people coming back for the long haul. ;)

  8. I always think content key. There is of course a way to make it pleasing. But I know many people who go into forums and they just are not pretty. depends on who your target is.

  9. This clay model is a sign of great artistic work.I think the construction should be difficult.

  10. I liked the model and really appreciable.

  11. Bidet says:

    Its very true, a picture tells a 1000 words and it makes the article much better then just seeing paragraph after paragraph of text.

  12. Dave George says:

    This was really a knowledgeable post…Content is nothing in cases like these..

  13. sisme bebek says:

    I liked the model and really appreciable. ;)

  14. Miley says:

    Noon is forcing you to buy it…. that’s the genius of marketing as some fool one day might want it…

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