Robert Campbell

Based in San Jose California, Robert has been building world wide web and intranet sites for clients since 1996. He has a strong background in computer programming and web design. Robert's passion for building sites has led him to create a methodology for reviewing and analyzing websites, which provides actionable feedback for enhancing effectiveness and usability. If you are a regular visitor to BWI you know that he loves to analyze, and his catch phrase is Analyze, Streamline, Convert! Don't start fixing your website until you know what is wrong with it!

No Keyword in Your Title: Fail

Nov 082011
 

titleKeywords here: title and keyword. Yes…I know it’s been about a year or more since my last post. Insanely busy building site after site, and supporting tons of other sites. I love posting though, so here is a quick one.

Don’t let your title fail you

So if you are reading this post based on title, I’m betting you can guess what it is all about. Make sure your title says a little about your content so that the random reader will get it. One of my clients asked me to post some content on Digg for them today, but as I was about to type in some keywords for it, I stopped. The title and sub-head/description  just equaled fail. They offered no insight to the article, and I thought why would one even click on it. They wouldn’t.

Writing a new blog post today, email, forum post, or whatever? Think about that title. It’s something web surfers actually read.

Variable Email Form with Mailto

Aug 102010
 

I just finished a quick project where the client wanted a HTML form that he could host locally on his PC. The form was to be filled out often, and upon submitting, the contents are  emailed to the desired representative in the field. Sound easy? Leaving a blank mailto won’t work.

To create a form like this start out by building your regular web page, and whatever form fields that you desire. To get the mailto action to work for various emails there is only one trick, and all it requires is some javascript. Continue reading »

How to Link – PDF

Aug 032010
 

Here is a little PDF file I put together for some writers/content providers that I work with.

Though their writing skills are excellent, their knowledge of how to create anchor tags fell very short. Don’t Click Here!

Download: How-to-link

Continue reading »

Blue Text on Black Background- Bet on Complaints

May 202010
 

Working on a large scale intranet, I am forced to look at blue text on a black background. A big time fancy design firm came up with the idea, the VP’s bought into the layout, and it’s not going to change. There is nothing I can do.

Doing user testing, studying focus group answers from surveys, and reading user feedback emails, I can only guess the design firm does not specialize in developing websites. Continue reading »

Focus Wins Over Pretty Design

May 182010
 

Something I often say, “If you don’t have a business plan for your website, you don’t have a website.” Something I have been saying all of 2010, “Make your site do something.”

Yesterday one of my coworkers sent me a link to a comic titled “How a Web Design Goes Straight to Hell“. I’m sure many of you have seen it, but if not, it’s about how a site owner hires a webmaster to redesign their site. The webmaster does a great job, the client loves it, but then pecks away at it, slowly turning it into a Frankenstein of a website, just the way it looked when it started. Continue reading »

Your Webmaster Weapon of Choice

May 122010
 

Whether you just finished your first site, or you have made a million of them…Post in a comment below, what is your favorite webmaster tool. Mine is WinSCP.

What’s yours?

Usability in the News

May 112010
 

Doing some research on what is hot and what is not, I was inspired to add a new section to the home page for this site: Usability in the News.

The section will have links to two leading stories or articles that are about web usability or design. Content will be semi-periodic, at least once a week.

Continue reading »

Parallel Design has Some Major Benefits

May 062010
 

Creating a couple of mockups for a site has some real benefits, and it doesn’t just effect the appearance. It can also enhance the code and navigation of a site. Creating two versions for a site may sound like an extra expense, a simple pain in the butt, seem pointless, but it helps a site out a lot. Continue reading »

Popular Posts and Pages on BWI for April 2010

May 042010
 

Here are the top posts and pages viewed on Best Web Image for the month of April, 2010.

My personal favorite is, More Important Stuff on the Left. It’s a follow up of Jakob Nielson’s report on his findings. Continue reading »

Getting Subscribers is Easy for a Blog

Apr 302010
 

First, may I say, getting subscribers is not easy. It takes work, regardless if you are managing a blog or not. If you are running a blog, a subscriber count could be the easiest thing to improve though.

When it comes to numbers for this site, I have three major goals that I try to accomplish. I try to get more unique visitors, I look for ways to keep them engaged longer (more pageviews per session), and I try to get more subscribers. I have the goals broken down in easy steps that I believe I can accomplish, and try to keep the three in sync.

Continue reading »

 Older Entries
© 2012 Best Web Image Suffusion theme by Sayontan Sinha