An Outline

A few posts back I mentioned W3C’s Semantic data extractor. It’s a great little tool for me in regards to analyzing a site, but it should be a great little tool for you as well. Having a clear outline of your site, improves your SEO potential, and improves your visitors experience as well.

Here is a sample of a site that does free online games.

• Welcome to Online-Games-Zone.com!

Twelve categories on this site, and all of them are missing out on having some great keyword value. The author of the site put in the energy to create thumbnails of all the categories, included the text for all the categories, but forgot to define them by a heading value. In this case they should have each been in H2 tags. “Welcome to Online-Games-Zone.com!” was in the H1 tag.

The author could have also improved on this even greater by offering the titles of the games in H3 tags when on a category pages. I love it when webmasters take the time to make it easy for the visitor to navigate like they have done on this site, but I feel bad for them when I know they are missing out on some search engine traffic. A usability issue is “Can a visitor find your site easily” by the use of a search engine. Creating a clear, detailed outline will drastically improve your chances.