AdWords Mistakes

Just came across a good post about using Google’s Adwords. There is plenty of room for error/wasting money  using Adwords, and though I have seen many posts with tips, this one pretty much nails most of them very accurately.

The first tip mentions to not use the content network. This is generally good advice, but proof is in the testing. I have actually had one site that performed better on the content network so you never really know until you try. My advice, just keep a close eye on it.