I was studying one of my clients analytics today, and was please to see a such a low bounce on their Google traffic. They currently get about 2,000 visitors a month from Google with a bounce rate of just 23%. It appears I nailed it for this site in regards in targeting keywords. The reality is though, all I nailed was their name.
They Kind of Remember You
Doing a little more digging around, I did find that I ranked well for several of the keywords I was after. What really amazed me, and I simply had to take the time to count them all, was the number of ways people searched for this company. I guess most people just kind of remember who you are, or at least your company. I counted 274 different ways people searched for my clients site by company name in just one month, and that was just from Google. The company’s name was made of three words, and also includes an Inc. afterwards. Here is a list of the different ways I found people searching for my clients site by company name.
Different Ways Visitors Searched for the Company Name
- By Actual name
- Partial name
- Words in name in mixed up order
- Replaced spelled out numbers with integers
- Included city with name
- Partial name with city
- Partial name with city and state
- With an S at the end of the name
- With and without the Inc. title
- With Inc. spelled completely out, as in: company name incorporated
- With the word “company” after their name
- With spelling errors
- Replaced certain parts of name with synonyms
- By domain name with and without www
- By domain name with and without the .com
- By domain name with all items listed here as optional ways
- By domain name with a space between every character – Strange, but occurred more than 10 times.
- As one long word – My clients site has three words in its name.
- With the + character between each word
- By same name and city, but different city than their location
Obviously a lot of different ways to be found on the internet. The top two methods were by actual name, not including the title of Inc., and the second most popular way was by not including spaces between the words. The second method, though it does not include the .com, is obviously a search for the domain, so it couldn’t hurt to make sure your site ranks well on this. Using my site for an example of this it would be: bestwebimage.
There was also one thing that wasn’t there that surprised me. Nobody was searching by the use of acronym. I commonly searched for sites this way, like using RWW to search for ReadWriteWeb.com. 274 search methods by name, and not one acronym used? Crazy.
Know some other ways? Feel free to post them in the comment box below!